For over 80 years the adidas Group
has been part of the world of sports on every level,
delivering state-of-the-art sports footwear, apparel
and accessories. Today, the adidas Group is a global
leader in the sporting goods industry and offers a broad
portfolio of products. Products from the adidas Group
are available in virtually every country of the world.
Their strategy is simple: continuously strengthen their
brands and products to improve their competitive position
and financial performance.